This Course consists of a module introducing The Advertising Standards Council of India (ASCI). It begins by understanding the need for self-regulation in advertising, helps identify who draws this code for self-regulation, states the standards of conduct and the responsibility for the observance of this code.
This Course begins with a module introducing the first ASCI Code outlining standards to ensure the truthfulness and honesty of representations and claims made by advertisements in order to safeguard against misleading advertisements.
This Course begins with a module outlinging guidelines to ensure that advertisements for prohibited or restricted products do not circumvent such restrictions, by purporting to be ads for non-prohibited or unrestricted products.
This Course begins with a module introducing the concept of a Super and identifying ASCI’S minimum lettering size and duration requirement of Super’s. The next module deals with process that enables people to register and monitor complaints online.
Creativity must never be curbed, that being said one must be mindful of ones work. Advertisement is probably the only art form that reaches people without their consent and therefore it is a powerful tool that must be handled responsibly. The ASCI E-Learning course simplifies the rules and regulations for advertising and is explained by Industry experts so one is guaranteed to learn a great deal. Examples of cases handles by ASCI makes it easy to understand and thus enables the learner to gain an in-depth working knowledge.
The online training enabled me a deeper understanding & now i am able to mention the exact code which was violated in a misleading advertisement rather than giving a general complaint to ASCI. Interested people should take this online training.
Dr. Suryakanth Acharya
“Advertising is best served when the consumer is best served. And the consumer is best served when advertising is Honest, Fair, Decent and within Legal boundaries. Lack of knowledge about these central features of the ASCI Code can (and often does) result in irresponsible advertising that contravenes these essential restraints. The E-Learning program brings the Code and a wealth of expertise and anecdotal knowledge that has grown around it right to the Advertising professional's desktop. Moreover, it enables professionals to appreciate that these restraints far from throttling can actually spur creativity.”
Mr. Paritosh JoshiDesignation : Principal
"The online training has help me as a student to understand how responsible advertising can essentially build brands. I would like to recommend that all Students & media professionals should enroll for the E-Learning initiative by ASCI to be able to save Money, Time and efforts. This course has modules that have been explained with examples of case studies, which are interesting as well as easy to comprehend."
Beverley NoronhaDesignation : Senior Executive
"Good education is Prescriptive,Preventive, Predicitive. The ASCI course help advertisers in all these three aspects and create right advertising in the first place."
Prof. S.K.PalekarDesignation : Management Educationist
"ASCI's E-LEARNING portal is a must-do practical primer for practitioners of advertising and clients. Having a thorough understanding of the ASCI Code and Guidelines and advertising related laws governing brand advertisements, in letter and spirit, will help avoid reputation and money loss to the brand/advertiser in the event of complaints being upheld and ads recalled. It's a great initiative for the uninitiated"
Nagesh AlaiDesignation : Chairman